Webinar
Cracking the CAS Growth Code: How to Market, Message and Scale Your Practice
Client advisory services (CAS) continues an upward trend, with a reported median growth rate of 17% and a projected 99% median growth for the upcoming three years. Despite the impressive growth and trajectory, firms are still challenged by client understanding of the practice area and breaking through with a consistent message in the marketplace.
To build a scalable CAS practice, you must understand the foundational services and how to successfully market them. In this webinar, Kim Blascoe from CPA.com and Holly Shier, Chief Marketing Officer at Rehmann will discuss what it takes to dial in your marketing and education strategies to approach new clients, existing clients and internal stakeholders. They’ll delve into the significance of building a coalition of CAS advocates within your firm, how to identify an ideal prospect and the importance of creating a solid value proposition for your foundational CAS offerings.
