Build and accelerate your ESG practice to help your clients stay ahead of regulatory changes
CPA.com and Good.Lab
ESG Practice Accelerator Program
In light of recent regulations and in response to the downstream impacts of regulatory reporting requirements for supply chain businesses, and in the face of forthcoming SEC regulations on environmental, social and governance (ESG) reporting, larger companies will be mandating ESG compliance reporting for their mid-market suppliers. This presents a pivotal moment for accounting firms.
Firms that optimize efficient, scalable delivery of ESG services position themselves as thought leaders in the space and can educate clients around the importance of this emerging area, poising themselves to thrive amongst the change.
ESG Practice Accelerator Program
The CPA.com ESG Practice Accelerator Program, in partnership with Good.Lab, presents a structured and guided approach for firms to create, foster and expedite the expansion of their ESG practice. The comprehensive program is designed to support firms with strategy and business model design around ESG, comprising four foundational components:
ESG practice design
Build a customized firm roadmap to help clients navigate the ESG landscape based on market fit and latest trends
- Tailored to your target market
- Clear definition of product offering
- Regular review meetings with cohort peers
- Trends and analytics tracking
Thought leadership
Position your firm as market leader through curated and customized content
- Content including articles, social media and emails to integrate into your marketing efforts, along with metadata for search engine optimization
- Deep dives, webinars, white papers and case studies to post to your firm website
- Customer workshops
- Regular SEO and SEM insights
Service delivery enablement
Gain access to essential learning and resources to help your staff deliver high-value ESG services to clients
- Library of service delivery tools, templates and best practices
- Access to subject matter experts
Tools for growth
Access sales and marketing templates to help build business
- Catalog of sales decks, scope and pricing templates
- Sales trainings
- Subject matter expert support
Examples in action
The ESG Practice Development Program provides a monthly update of tailored articles, blogs and other content to boost your digital presence and drive client conversations. The customized content will allow you to reflect your unique brand, while also maximizing SEO for your firm.
Why should you participate?
In this world of fast-growing regulation, such as recent California laws and SEC Climate reporting regulation discussions, we can help you increase brand awareness and competency in a new category.
By collaborating with firms in the development and acceleration, we believe we can build greater success.
The ESG Practice Accelerator Program will help you with:
- ESG Practice Design by building a firm roadmap
- Thought leadership to position your firm as a market leader
- Service delivery enablement
- Building the business
- And more...
Who is a good fit?
Your firm is a good fit for this program if you have:
- Firm-wide commitment to build a successful ESG practice
- Executive sponsorship and a skilled practice leader
- Dedicated project lead to attend monthly meetings and participate in learning and development training
- A marketing team actively using thought leadership content
- A desire for firm empowerment and practice acceleration
Building a future ready firm
The accounting landscape is changing rapidly and one word—complexity—defines both the greatest challenge and opportunity for CPAs. To keep pace with client expectations, firms are rethinking their strategies for practice management, client services and talent development.
CPA.com is your primary source for taking the complexity out of moving your firm into the digital arena – enabling you to focus on growing your business with the smartest solutions in our profession.
To learn more about CPA.com, please contact our team at inquire@hq.cpa.com or by calling 1.855.855.5CPA.