Podcast
The Value of Time With Lisa Griffith
In this episode of the Digital CPA Podcast, hosts Kacee Johnson and Kalil Merhib sit down with Lisa Griffith, Head of Partnerships + Strategy for Accounting at Laurel, an AI Time Automation company. Together, they explore the evolving concept of time tracking in public accounting and how it's shifting from traditional billing methods to more productivity-focused, value-based approaches. Lisa shares her insights on the challenges firms face as they pivot away from billing by the hour, the role of AI in transforming time management, and the exciting trends in accounting technology for the second half of 2024. Tune in to learn how firms can unlock new levels of performance and profitability by rethinking the value of time.