Erik Asgeirsson to Deliver July 13 Keynote at 2017 New York and Northeast Accounting Show

NEW YORK (July 10, 2017) – Automation, data analytics and other innovations are changing the dynamics of the accounting profession, with many CPA firms embracing advisory services to ensure relevancy. Erik Asgeirsson, president and CEO of CPA.com, will discuss the current technology landscape and its impact on practice management strategies in a keynote speech this Thursday at the 2017 New York and Northeast Accounting Show.

Where: Pennsylvania Hotel, 18^th floor, 401 7^th Ave., Manhattan

When: 8-9:40 a.m. EDT, July 13

What: Asgeirsson’s speech, “Technologies for the Digital CPA,” will cover the ongoing automation of bookkeeping and transactional services, blockchain, the growth of client accounting services, and the evolution of the audit, among other topics. It will also feature three panelists with additional insight for the public accounting practitioner:

• Mike Glynn, CPA, CGMA, AICPA senior manager for audit and attest standards
• Gerard Abbattista, CPA, CGMA, leader of EisnerAmper’s outsourced finance and accounting practice
• Joel Sinkin, president of Transition Advisors, LLC, and an expert on merger & acquisition activity in public accounting

About CPA.com

CPA.com offers a growing list of products and services for practice management, client advisory services and professional development. The company has established itself as a thought leader on cloud technology and has been a driving force around the reemergence of virtual CFO/Controller services by firms. The RIVIO Clearinghouse, a joint venture between CPA.com and Confirmation.com, is an online financial document clearinghouse that enables private businesses to exchange key financial information with lenders and investors.

CPA.com is a subsidiary of the American Institute of CPAs, the world’s largest member body representing the accounting profession. For more information, visit CPA.com.

CPA.com, the technology arm of the American Institute of CPAs, has extended its partnership with Bill.com to beyond 2025. The deal “ensures that Bill.com will continue to make the accounting profession one of its highest priorities over that term,” according to CPA.com officials, although the exact length of the term remains unspecified.

BIll.com is the preferred provider of digital payments solutions for CPA.com, which recommends a range of software services to its members. CPA.com places great focus on helping firms transition to the cloud, and partnerships such as this with Bill.com are part of this strategy, according to the association.

Bill.com offers an Accountant Program in partnership with CPA.com. Program members get access to digital AR and AP, including the ability to review, approve and pay bills from any device; a single sign-on console that allows firms to manage all clients; cloud-based document management and storage; and certain certifications, training and tools for practice growth.

“Early on at CPA.com, we identified the cloud as a transforming technology for client accounting and virtual CFO services,” said Erik Asgeirsson, president and CEO of CPA.com, in a statement. “Traditionally, the business payment process presented a substantial pain point for accounting firms and their clients, and we felt we could play a role in reducing that burden. Our relationship with Bill.com offers firms a proven way to leverage technology to grow, establish a competitive advantage, and satisfy and retain clients.”

AICPA building in Durham, N.C.
Photo: AICPA

CPA.com, the technology arm of the American Institute of CPAs, and Bill.com, the nation’s leading business payments service, have agreed to extend their strategic partnership. Together, the two organizations will continue to help CPA firms grow their client accounting service practices and improve profitability through the power of cloud technology and digital payments.

Bill.com, used by more than half of the top 100 accounting firms, is the preferred provider of digital payments solutions for CPA.com, which offers a broad array of resources for firms on technology adoption and change management. The long-term partnership between Bill.com and CPA.com is based on strong traction and proven success with transitioning firms to cloud-based accounting services. Through training and educational programs such as the client accounting advisory services certificate and the Digital CPA workshops and conference, CPA.com has positioned firms to succeed in the shift to higher-margin, higher value services.

Firms using Bill.com, meanwhile, report substantial business growth and efficiency gains on once tedious, error-prone and time-consuming bill payment and invoicing processes. Bill.com is recognized as SOC 2 compliant, offers flexible and robust payment controls and, with features such as Positive Pay, offers greater payment security than paper checks.

“Early on at CPA.com, we identified the cloud as a transforming technology for client accounting and virtual CFO services,” said Erik Asgeirsson, president and CEO of CPA.com. “Traditionally, the business payment process presented a substantial pain point for accounting firms and their clients, and we felt we could play a role in reducing that burden. Our relationship with Bill.com offers firms a proven way to leverage technology to grow, establish a competitive advantage, and satisfy and retain clients.”

The Bill.com Accountant Program in partnership with CPA.com offers significant advantages for firms building an advisory practice and their clients with:

1. Digital AR and AP, including the ability to review, approve and pay bills from any device, at any time
2. A single sign-on console that allows firms to manage all clients
3. Convenient and secure cloud-based management and storage for bills and documents
4. Integrations with leading accounting solutions
5. The ability to maximize efficiency with certifications, training and tools that help grow practices

“With CPA.com, we have spent nearly a decade working with and listening to the nation’s leading accounting firms. Bill.com has developed into an essential tool that promises more innovations in the future. We are delighted to extend our partnership with CPA.com and continue our journey to help firms become more efficient and profitable through technology,” said René Lacerte, CEO and founder of Bill.com.

Firms say the best gauge of the program’s effectiveness is the response from their clients.

“Bill.com allows us to increase collaboration with clients, while adding the right controls and expediting the bill pay process,” said Lila McNair, a CPA with Warren Averett, CPAs and Advisors, a Top 35 firm in the southeastern United States. “The built-in access and controls are unmatched by other solutions.”

“We had no bill payment clients before adopting Bill.com three years ago. With Bill.com, we now have a service that brings in $250,000 a year in revenue,” said Matthew May, managing partner of Acuity. The firm has built its client base by bundling services with innovative third-party technologies.

For more information about the Bill.com Accountant Program, visit Bill.com or cpa.com/bill-management.

Recognizing that the accounting profession is due for disruption, the Association of International Certified Professional Accountants and CPA.com launched an initiative to jumpstart the transformation.

As many as five early-stage companies will get a major boost over the next year, thanks to a new startup initiative designed to drive innovation in accounting technology.

The Association of International Certified Professional Accountants and CPA.com Startup Accelerator will award up to $20,000 to finalists selected by AICPA and CPA.com executives after a round of live product pitches. Winners will also receive coaching from industry experts and the opportunity to showcase their products at AICPA’s Engage 2018 conference next June.

“It’s like Shark Tank for companies serving the accounting profession,” CPA.com CEO and President Erik Asgeirsson said in a statement.

But not just any company can apply. According to entry guidelines, the startup accelerator seeks pre-Series A companies that address one of two themes: professional competency or technology and financial information. Products in the latter category would include advancements in artificial intelligence, solutions that automate routine accounting tasks, and any other tool or application that helps accountants and financial teams “shift their focus more to value-add work rather than routine tasks.”

KEEPING AN EYE ON THE HORIZON

The desire to find innovative ways to serve clients comes as a response to the changing accounting landscape.

“It’s no secret that the accounting profession of the future will look radically different than it does today,” the startup accelerator’s entry page states. “We’re already being challenged to adapt and evolve to global trends and practices, such as the increasing complexity of regulatory compliance, task automation, artificial intelligence, blockchain, and the internet of things.”

Many in the accounting profession say embracing these changes is essential to riding the wave of digital disruption in finance. According to a statement from Lawson Carmichael, AICPA’s executive vice president for strategy, people, and innovation, the initiative allows the association and CPA.com to do just that: “For us, the startup accelerator offers a chance to ‘see around corners’ and take a more long-range view of opportunities in business transformation and innovation.”

Startups must apply by October 5.