As the demand for Client Advisory Services (CAS) continues to grow in the marketplace, firms are distinguishing between the transactional piece of financial work that is being automated and the more profitable value-added advisory services needed by clients. Pivoting toward spend management instead of after-the-fact expense management, along with leveraging corporate cards, enables CPAs and accounting firms to build a deeper, stronger advisory role with better forecasting and budgeting for their clients.

BILL and CPA.com have announced an expansion of their partnership — naming Divvy, a BILL spend and expense management solution, as the exclusive partner for CPA.com. BILL has been CPA.com's preferred partner for bill management since 2010.

The Divvy Accountant Advisor Program, in partnership with CPA.com, launches the new spend management partner program for accounting and advisory firms. This expanded partnership shifts the discussion for accounting and advisory firms away from expense management, which has long been seen as a necessary, but time-consuming requirement for the financial back office, to one of opportunity for businesses to access business credit, manage spending budget upfront and leverage a real-time view of their finances—offering a competitive differentiator for accounting, advisory and CPA firms as part of enriched client advisory service capabilities.